In the architecture and construction industry, every second, every word, and every graphic counts when creating Request for Proposal (RFP) submissions. RFPs typically have a fast turnaround and always have a strict deadline down to the minute. They often have a page limit with rigid requirements, making brevity and accuracy imperative. RFPs must also be impeccable, exact, and engaging with a laser focus on the client’s needs and the value you bring. Finally, they must engage all different types of readers and roles. Are they skimming, scanning, or intensively reading? What is their role in the project? Effective and efficient visual communication is critical to winning the project.
- Creative Direction, Design