Often the challenge with designing organizational presentations is working with internal teams and cross-functional resources to translate their ideas into compelling and effective designs. Sometimes, the information is quite complex. I take great pride in ensuring I understand what you are trying to communicate and translating that into design that grabs the viewer’s attention and makes it easier to understand. The design process starts with interviewing the presenter(s) to understand the intent clearly. Then all original text and visual data is designed to create a distinctive presentation built upon a compelling graphic vocabulary focused on visual communication. Excellent visual communication engages the audience, graphically represents information efficiently and effectively, and preserves cognitive energy making the information easier to understand.
- Creative Direction, Design