After completing a re-brand, PCL’s marketing/communication leads were tasked with galvanizing PCL employees around the updated brand. The team held a 7-week online brand summit to equip a core team of brand ambassadors with knowledge and tools to communicate the brand successfully. I personally delivered over 75 training presentations for various audiences, including the C-suite, marketing and communication professionals, business development leads, district managers, HR professionals, administrative assistants, and purchasing departments that highlighted how to implement the brand in their unique roles. Finally, each of the 30 district offices held a townhall style presentation sharing what it means to think, talk and act like a PCLer and the value it brings to clients. We provided a suite of printed/digital promotional materials, followed by the launch of a new brand portal, company store, and intranet.